Is Print Dead?

You may be astonished to know that circa 2015 - The Times of India held the record for the largest English language newspaper in circulation. In fact, at the time, the newspaper industry was on the rise - registering a growth of 66% vis a vis past couple of years.

All this glory may be in the past but is print really dead? Or it has evolved with user experiences and the rise of digital devices. Let's explore.

While the new crop of marketers and digital executives favour digital social media marketing over traditional print marketing owing to its cost-effectiveness and expanded market reach but undeniably, print still holds its charm.

Why we think print will always be the OG - no matter what field.

Print invokes nostalgia

Imagine flipping through a magazine with your favourite feature, or a newspaper of the date of your wedding, or better still - your appointment letter. The point being that print invokes nostalgia and a host of feelings that only holding a physical piece of paper can bring. Print comes with a forever-ness attached to it that is simply irreplaceable.

Print is clutter-free

As cost-effective as a digital ad may be, it is cluttered with ads and spammy messages that take away from its legitimacy. Such advertisements are laced with a nagging feeling of being fake or illegitimate. Print, on the other hand, provides a sense of credibility, truth and legitimacy to the whole affair. In print, you can trust.

Print helps reach your audience

Print has been the preferred mode of entertainment, gaining knowledge and forming opinions for a lot of people who may be averse to social media and bombardment of tonnes of content on it. In such cases, it helps to have a print run of your ad to reach these loyal customers and expand the base more sustainably.

Print is One of a Kind

Ever wanted to hold a glossy catalogue or textured sheet of paper to make a connection with the product but digital killed the vibe? Not a problem with print by your side. With print, the world is your oyster, play with textures, hues, tones, finish etc and create a stunning piece of content that lives long after its digital counterpart is forgotten.

We hope you’re as hopelessly in love with print as we are and believe in its supremacy. Print is far from dead and will continue to flourish long after, solely because there’s nothing quite like the touch, feel and smell of a fresh sheet of printed paper.